Some really smart people and their books:
Making a Living Without a Job
by Barbara Winter
I was fortunate enough to attend one of Barbara’s seminars on “Making a Living without a Job” as well as “Establish yourself as an Expert.” She did a truly amazing job on both subjects, asserting her subjects using wit, humor and a lot of wisdom – a must read as far as I’m concerned.
It’s Not Luck
by Eliyahu M. Goldratt
He’s written several books on efficient manufacturing. This one is special because it deals with Marketing. He’s a systems guy and treats Marketing as it should be treated as part of a whole rather than an end in itself. Really enlightening.
Oh how I wish I could have sat in his classes when he was teaching. He invented modern management. Add that to the fact that he is a superb writer, his book should be the library everybody who is in the business of business.
He is another guy like Drucker who is essentially a Business Philosopher. He writes about business and business careers. The Age of Paradox introduces the modern corporation to us. With street smart prose, he shows how to survive prosper.
The Tipping Point
by Malcom Gladwell
Great book very entertaining as well. He explained very lucidly the concept of ideas and fads that go viral.
by Al Ries and Jack Trout
Loved this book and the others they wrote. They taught me the fundamentals of the Branding Process.
The 80/20 Principle
by Richard Koch
I really hate self help books about how to become more productive. I’m way more interested in learning how to get the important accomplish in less time. I’m interested in working smarter not harder. This book shows how to become more effective. It’s a hardnosed street smart way to look at the reality of effectiveness. It’s especially a must for the commission sales person.
Selling the Invisible
by Harry Beckwith
Their may be better books on marketing the Service Business, but I haven’t read them.
Talent is Overrated
by Geoff Colvin
The First 20 Hours
by Josh Kaufman
These two book should be read together, I my opinion. Both deal with the realities of talent and education and practice. All of us should be constantly learning. These two books are pretty good guidelines of the process.