My friend Barbara Winter of Joyfully Jobless fame, suggested I needed something called a “head shot” for my web page. I couldn’t imagine why you all would need or want to see my face, but I agreed and began the search for a photographer,
I found one, a couple of sisters who take real pretty pictures. Now if you re-read the proceeding sentence. You pretty much know the extent of my knowledge when it comes to photography. ‘Really? Real pretty pictures?’
I needed a “Pro from Dover.” I need someone to hold my hand during the process. Someone who would teach me how I should think about the session. Someone to help guide and set my expectations. Someone who would listen and dig out needs that I didn’t know I had.
And finally someone who could reassure me that their services could meet those needs.
I needed an expert who could sell.
Put yourself in my shoes. Can you imagine how great it would feel to be able to let loose of all those anxieties about being scammed. Some who could teach you how to appreciate an offering that you know nothing about. Some who could say “come on lets you and me get together and talk. Together we’ll make a picture that will knock their socks off.”
And can you imagine how great it would feel to be that provider.
It’s a shame how the myths and misconceptions of selling stop the “Pros from Dover” from sharing their gifts.